The cost of PPC (Pay-Per-Click) advertising in India varies by platform, industry, and level of competition. The typical cost-per-click (CPC) on Google Ads is between ₹1 and ₹50, but in fiercely competitive sectors like finance or real estate, CPCs can reach ₹100 or more. Conversely, Facebook ads often have a cheaper cost per click (CPC), ranging from ₹0.50 to ₹10.
For businesses looking to get started, PPC packages in India are available in different budgets, starting as low as ₹5,000 per month and going up to ₹1,00,000+ for aggressive campaigns. Your objectives — whether they be lead generation, sales, or brand awareness — will determine which PPC packages in India are best for you. It is advised to collaborate with a knowledgeable PPC firm in order to optimize ROI.
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